Each International Women’s Day, the organisation announces its annual campaign, providing a unified theme for gender parity activism throughout the coming year.
Movements like #MeToo and #TimesUp have gained incredible momentum over the last six months but with the World Economic Forum’s 2017 Global Gender Gap Report indicating that gender parity is over 200 years away the organisers behind IWD felt it was vital to emphasise the need to #PressforProgress – capitalising on the global momentum striving for change.
Clearly, Pantone recognised and supported this drive as they announced their colour of the year 2018 – Ultra Violet; a deep, passionate purple hue widely associated with both historical and contemporary feminism.
Once purely of interest to the design professionals of the world, the Pantone colour of the year has come to represent the global mood and reflect what’s needed in our world today. Ultra Violet has been chosen to emphasise “originality, ingenuity and visionary thinking that points us to the future”.
Women in Packaging emphasises the importance of a genuinely diverse, expert-led workforce by supporting and encouraging female employees in roles across the packaging supply chain from designer and manufacturer to retailer.
True gender equality won’t happen overnight, but through these campaigns and the support of groups like WIP, women across the world are making positive gains day by day and answering the strong call to action #PressforProgress represents.