Understanding the evolving nature of the packaging industry is key for businesses to capitalise on future opportunities, according to industry expert and co-founder of Women in Packaging, Joanna Stephenson, who will share her insights at the 2018 RotoMetrics European Open House Event.
Taking place July 3-4, at the RotoMetrics European Headquarters in Walsall, West Midlands, the event will feature a host of notable speakers alongside Ms. Stephenson, including Kevin Vyse, Senior Packaging Technologist and Circular Economy Lead at Marks & Spencer and keynote speaker – explorer Sir Ranulph Fiennes.
The event is supported by over thirty global suppliers and is an opportunity for attendees to share insight and gain knowledge from experts from all areas of the packaging industry.
Ms. Stephenson will discuss the latest global trends in the industry, in particular their impact on the label sector, including the roles of social, economic and political change.
Ms. Stephenson said: “The packaging industry is evolving significantly, so it is more important than ever to understand the global trends and changes taking place and what these mean for businesses today.
“In particular, the label industry is a complex, vibrant sector with numerous substrates, processes and materials available to allow for ever more innovative solutions. Add to this an understanding of global external factors that play a role and forward-thinking businesses can truly capitalise on the myriad of opportunities available today.”
With more than 25 years’ experience working in the packaging, print and chemical industries, Ms. Stephenson is considered a trusted advisor to numerous business directors across the UK.
Through WIP she promotes the representation of women in the industry and aims to ensure female employees have the support, training and recognition to ensure their success.
As MD of Yorkshire-based agency PHD Marketing, Joanna specialises in business strategy and marketing consulting – linking business and organisational strategy to external market positioning and communications.
Those wishing to find out more about the Women in Packaging initiative can also contact the team via firstname.lastname@example.org.